Launch Your Brand withAI-Powered Strategy

A re-run is any time you click Regenerate on a step you've already completed once. The initial generation of each step doesn't count — only subsequent regenerations do. The budget is per-project total, not per-step.

Validate (1 re-run): Complete steps 1–4 once, then regenerate any one step one more time. Second regeneration = blocked.
Launch (3 re-runs): Complete the full pipeline, then go back and regenerate any 3 step outputs — reposition your Positioning, tweak your Voice, refresh your Strategy. 4th regeneration = blocked.
Dominate / Agency: Unlimited regenerations. Iterate as many times as you like.

BYOK stands for Bring Your Own Key. If you add your own Anthropic or Perplexity API key in Settings, all AI generations use your key instead of our credit pool — so you get unlimited usage at your own API cost. Our included credits are there so you can get started without needing your own key.

You can purchase credit top-ups at any time from your account settings — starting from $9 for 20 credits. Alternatively, add your own API key (BYOK) for unlimited usage. Your existing project data is never deleted when credits run low.

Yes. You can upgrade at any time from your billing settings. All existing project data carries over. Validate buyers can upgrade to Launch and pay only the difference.

Yes — the free tier lets you explore the full interface and complete steps 1 and 2 (Discovery & Research) with limited AI credits. No credit card required. Upgrade when you're ready to unlock the full pipeline.

Steps 1–4 (Discovery, Research, Positioning, and Voice) are included in the PDF export on Validate and above. The full Brand Bible — covering all 7 steps including Strategy and Launch — is available as a downloadable PDF and Markdown file on Launch, Dominate, and Agency plans.

Yes. You can create and manage multiple products. The free tier includes 1 active product; Validate gives you 1, Launch gives you 3, Dominate gives you 10, and Agency is unlimited. All products and their data are preserved when you upgrade.

KineticLaunch uses Claude (Anthropic) for brand strategy, positioning, and copywriting, and Perplexity for live market research in the Research step. If you supply your own API keys via BYOK, your calls go directly to those providers at your cost.

Yes. Cancel at any time from your billing settings — no questions asked. Your subscription stays active until the end of the billing period. All your project data is retained even after cancellation, so nothing is lost.

Yes — direct purchases are covered by a 7-day money-back guarantee, provided all four of the following apply: (1) fewer than 5 AI credits have been used across your account in total, (2) 7 days have not yet passed since purchase, (3) no data has been exported (no PDFs downloaded, no Markdown exports, no API keys generated), and (4) no content has been copied to clipboard within the dashboard. If all four are met, email clan.consult.dk@gmail.com and we'll sort it out. AppSumo purchases are covered by AppSumo's own refund policy. See our full Refund Policy.

Credits are consumed per generation, shared across all projects on your account. Here's the full breakdown:

Action	Credits
Discovery (step 1)	3
Research (step 2)	8
Positioning (step 3)	1
Voice (step 4)	1
Strategy (step 5)	14
Content Calendar (step 6)	4
Launch (step 7)	9
Brain chat (per turn)	0.5
Image generation	2
Full pipeline (all 7 steps)	40

Re-runs use the same per-step cost. BYOK (your own API key) skips credits entirely.